As a side hustler and freelance writer, I can tell you that
the current online business terrain is ominous, bumpy, dry and hilly with the recent
popularization of artificial intelligence (AI) in executing human tasks especially
in the writing space. As things are unfolding, the hardest hit is the freelance
writing business and outsourcing services industries!
But in all of these, I can assure you that there is a silver
lining in the cloud. AI cannot take versatile freelance writers out of business
because AI is a function of human intelligence. Although AI’s capacity to
perform everyday tasks in business is gargantuan, it is still limited by scope
and information fed by the tools’ developers. In short, AI tools lack emotion,
empathy and foresight!
I know users of AI tools are constantly giving feedback to
the developers for subsequent improvements and upgrade even from beta testing
stage, but the truth is that the versatility and creative nature of human writers
cannot be imitated. AI writing tool can be seen as an assistant or aid to
digital content creators and not as a replacement.
While AI tools and, most recently, agentic AI are all over
the internet, there is the fear of plagiarism of original content of authors,
publishers, and writers on the web without attributing due credit to the
intellectual property owners.
This is why online business owners and webmasters who know
their onions will still hire freelance writers who focus more on human writing
than depending solely on an AI writing tool to do the job.
As more advancements in artificial intelligence technology
are unfolding, I know it’s going to be a handy and useful tool in the writers’
arsenal especially those who know how to create spot-on prompts to elicit the
right answers and information from the apps.
As a freelance writer, knowing how to work smarter and not
harder will speed up the execution of writing jobs and tasks for self and
clients. This is why you must take a second look at every AI writing tool in
the marketplace such as Google Gemini, ChatGPT, Claude, etc, and deploy it to your agency advantage.
But to remain relevant as a freelance content writer now,
you need to understand how AI search and AI SEO work. Of a truth, artificial
intelligence overview in the SERP (search engine results page) is taking over
the search visibility at the moment. The era of zero-click has come to stay,
and we must be ready to adapt and be visible to our leads and prospects. If you
cannot beat them, you’ve to join them!
And the way forward is to learn digital skills as soon as possible so that you don’t lag behind in AI search visibility. If you cannot provide full-scale digital marketing services to your clients as a freelance writer, you may be out of writing jobs and clients, sooner or later.
In conclusion, you can take your side hustle or freelance writing business to the next level with AI tools available online.
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