Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Top 5 Secrets to Affiliate Marketing Success

Affiliate marketing is one of the best ways to make passive income online and it’s also beginner friendly. But you’ve to uncover every secret which super affiliates is using to earn top dollars on the internet in order to hit a home run.

 

Frankly speaking, affiliate marketing business is not as easy as many gurus would want you to believe. It’s even getting harder by the day when you try to make money with affiliate marketing without building an email list of subscribers in the process because of cutthroat competition in every niche you may decide to venture into on the World Wide Web.

 

If you really want to experience affiliate marketing success on a large scale as soon as you get started, you’ve to take a close look at these top business secrets which I’ll be sharing with you shortly in this blog post. Over the years, I’ve been a fan and keen observer of so many affiliate marketers who know their onions and are consistently making money online, month in and month out.

 

So, I’ve decided to spill the beans and distill every information you need to make money online by simply promoting merchants’ products and services for affiliate commissions. Come with me and learn one or two online business success secrets which you can take to the bank any day and at any time without breaking a sweat.

 

Secret #1: Use, Show and Tell Your Readers About an Affiliate Product

 

In today’s marketplace, it’s no longer business as usual. Every potential buyer or prospect is getting wiser and wiser by the day when they read product reviews by fake affiliate marketers and snake oil salesmen and women who are promoting products and services they have never used or tested or know little or nothing about its efficacy.

 

Buyers are very wary now and they only want to identify with affiliate product promoters who can prove the efficacy or otherwise of a product they are promoting. The only way to get this done is to use the product yourself, prove its usefulness or otherwise and then go ahead to promote it “as is”.

 

I simply tag this system of promoting affiliate products to prospects and leads as “use, show and tell” to your readers the benefits of what you are selling on behalf of your vendors and merchants. Let’s consider a personal example. My money sites, blogs and niche websites are hosted with HostGator web hosting services.

 

Because I’ve been using HostGator hosting for a long period of time to host my blog websites, I can tell a lot about them to my subscribers and even show them my invoices from HostGator if need be.

 

This way, any aspiring blogger or online entrepreneur who wants to build a website or create a blog will be convinced of what I’m saying or writing about HostGator website hosting company. Gone are the days of selling affiliate products from the sidelines with strong copywriting skills and then cleverly making money online without anything about the product or service.

 

Even till this present day, Pat Flynn who is the owner of SmartPassiveIncome.com blog uses this method of using an affiliate product or service before promoting it and he has been successful at it. He used this method to promote CovertKit affiliate product so well that he has been making tidy sum of affiliate commissions from it over the years.

 

Personally, I’ve only used GetResponse email marketing software and not ConvertKit to build an email list of subscribers. So, it will be out of the way for me if I’m trying to promote ConvertKit on my blog and writing product review about it when I’ve never subscribed to it. This is how to make money with affiliate marketing business with peace of mind.

 

The question now is, “Must you buy or use every affiliate product before promoting it?” The answer is yes and no, and I’ll explain it to you for clarity. Using before promoting every product places you in pole position to sell that product with confidence.

 

Imagine yourself selling an affiliate product such as an ebook on personal finance. If you’ve bought and used it, you can write a product review and refer to specific pages in the PDF ebook for emphasis. For example, you can say in page 50 of the electronic book, the author clearly outlined 10 tips to pay off your debt without borrowing.

 

From making use of an affiliate product, you’ll be able to understand the strengths and weaknesses inside out of the product or service which can be a guide, ebook, video, app, software, e-course, and so on. The essence is telling the “true and fair view” of any product or service without any hype or bogus claims.

 

From your personal experience of using a product or service, you’ll be able to know the pros and cons of it. This way, your product review will not be filled with vain philosophies, abstract commentaries, or fiction narrations.

 

This is why the Federal Trade Commission which is a federal agency in the United Staes of America is aggressively scouting for online businesses using deceptive marketing tactics of any kind or type to fleecing the unsuspecting consumers.

 

Secret #2: Create a Blog to Promote an Affiliate Product

 

An easy way to promote an affiliate product and make money on the internet is to create a blog and use it to sell complementary products and services from time to time. Your big break will come from building a niche blog around complementary affiliate products and services you’ve used, signing up with merchants and vendors who own these products as an affiliate publisher, and then promoting and selling these products on their behalf to earn affiliate commissions.

 

It’s very easy to achieve success this way because potential buyers and users want to hear your personal story about the product or service before they buy because they don’t want to take a leap in the dark. And as a matter of fact, you’ll never be short of blog post ideas to create content targeting these affiliate products you are promoting because it will become a second nature and your forte. 

 

You’ve to know that investing money, time and effort in affiliate marketing business is real. It’s not a business of getting rich quick, or Pyramid or Ponzi schemes of any type. Creating a blog or building a website will cost you money, learning digital skills, time, and effort to succeed.

 

For instance, you’ve to know how to register a domain name and be able to set up name servers to point to your web hosting servers when you buy web hosting and set up your blog or build your website on your domain from your cPanel account dashboard, and so on.

 

However, with less than $100 budget for a start, you can successfully build an affiliate website and make money on the internet. Although there are no hard and fast rules on how to start affiliate marketing business and make money, it’s still important you approach it professionally and treat it as a real business even if it is your side hustle.

 

Promoting affiliate products without a website is possible but not sustainable. If you want to learn how to make passive income online without breaking a sweat, get web hosting services in place, create a WordPress blog on your domain name, consistently create and publish high quality blog posts and monetize your blog with affiliate product links. You’ll thank me later.

 

Secret #3: Build an Email List of Subscribers

 

If you regularly hear webmasters, marketers and bloggers saying that money is in the list, there is good reasons for it. Getting attention on the internet as a business owner is a matter of building relationship that lasts. And the best way to build relationships with your prospects is to set up a list building system.

 

You can do this with reliable email marketing software. There are lots of email marketing automations which you can subscribe to, but some are better than others in terms of pricing, ease of use, reliability, and so on.

 

If you are working on a shoestring budget and you need reliable list building software, you can start with GetResponse email marketing software from this link. There is a free trial for a period of 30 days for you to get things running smoothly.

 

Secret #4: Become an Influencer in Your Niche

 

Believe it or not, influence sells. Influencer marketing is the rave of the moment now because a lot of online shoppers follow the bandwagon effect. Becoming an influencer and using it as a veritable springboard to promote affiliate products and services is a big winner.

 

As a matter of fact, there are many benefits that will accrue to you as an influencer. You can use your social influence to sell any product you endorse as long as it meets the needs of your target audience.

 

Firstly, you’ll be privy to new product launches because vendors will be well disposed to enlisting you as their pioneer promoter and endorser. This will facilitate your effort of selling more copies of the affiliate product.  

 

Secret #5: Create Great Content for Your Target Audience

 

Great content is what makes the internet thick. Majority of internet users pass links around to their family and friends when they watch video or read article that is educative, entertaining, or informational. If you are good at creating stellar content that resonates with your target audience, you’re in for a great ride.

 

You’ve to research and know your audience and where they are on the customer journey so that you can tailor your blog posts, videos, ebooks, etc, to their needs. You’ve to also understand the search intent funnel such as informational, commercial, transactional, local or navigational.

 

You can continue to use your constant content to nurture your followers and fans. When you publish high-quality content always, it will be easy for you to use it to back your affiliate product recommend without looking too salesy.

 

Having a mix of different types of web content will bring in more targeted traffic to your website on a consistent basis. The types of content you should consider will include how to articles, tutorials, ebooks, videos, guides and blueprints, special reports, product reviews, listicles, products comparison, case studies, social media content, landing page content, email messages, and so on.

 

In conclusion, adopting and using these my top five secrets to affiliate marketing success will obviously catapult your side hustle income to greater heights without fail.

Ebook Marketing Guide for Bloggers, Authors and Content Writers

ebook marketing guide

Although video marketing is gaining huge popularity on the internet by the day, the benefits of ebook marketing cannot be underrated. With a solid ebook promotion strategy in place, you can successfully and consistently generate targeted leads and prospects as well as close sales by leaps and bounds.

 

Whether you’re a blogger, author or content writer, you can create an ebook and take advantage of the content needs and gaps in the marketplace by providing your expert knowledge on a specific topic which will serve as the solution to what your target niche market is searching for.

 

The good news is that your electronic book (e-book for short) which you’ve created and uploaded on a web hosting server can be downloaded by anyone who has the link and access to it at any time of the day. For years to come, you’ll be able to use your published ebook online to reach out to your potential leads and/or retain customers in the industry where you are operating from.

 

For example, you can write an ebook on 31 side hustles to make money online. You can then give this ebook away for free to your prospects or readers with or without an opt-in form to fill out. Your goal may be to use the ebook to directly generate affiliate products sales or any other marketing goal you may have in mind.

But the take home here is a watertight ebook marketing campaign can considerably improve the bottom line of your business if done right.

 

Establish Your Ebook Marketing Goal

 

To get started, you’ve to establish your ebook marketing goal. As an author or writer, you’ve to begin with the end in mind. What do you hope to achieve with your ebook marketing campaign? Do you want to create brand awareness for your business? Do you want to generate leads through list building? Clearly bearing your goal in mind will help you to be laser focused on what to do.

 

For example, I may decide to write an ebook on 31 online side hustles to make money from home to help aspiring entrepreneurs with day jobs to start a business on the internet. This type of goal must consider the time constraints of day jobbers. Any side hustle business that will be included in this list must not take the whole day to accomplish.  

 

Design Buyer Persona for Your Ebook

 

Creating buyer persona for your ebook will make it easy to understand who your ideal readers are. Your goal is to appeal to a specific segment in the marketplace. Is your electronic book targeted at beginners, intermediate or advanced readers?

 

The demography of your potential prospects or customers must be clearly stated to avoid wasted efforts in your ebook marketing campaign. You should bear in mind that the buyer persona you’re creating is something more than just the profile of your ideal customer or reader.

 

Write Your Ebook

 

I’ve extensively discussed how to write an ebook in part one and part two which I published in my previous blog posts. You can read it up from the above links to get the lowdown on writing and selling ebooks online.

 

Create Ebook Marketing Plan

Now that you’ve created an ebook to sell or give away as a gift, it’s time to go to the drawing board to create a marketing plan to distribute it to your target readers. The idea is to reach as many people as possible who are interested in downloading it.

 

Firstly, draw up a list of websites that accept and allow PDF file sharing. Secondly, pencil down the category to upload your PDF in each of these websites.

 

Publish and Distribute Your Ebook

 

With a handy book marketing plan, you can go ahead to publish and distribute your electronic book to various sites especially if you’re using the ebook to create brand awareness, build trust and credibility or demonstrate authority or thought leadership on a topic or subject matter.

 

Some of the PDF file sharing sites include SlideShare.net, ISSUU.com, just to name a few.

 

 Promote Your Ebook

 

It’s not just enough to distribute your ebook to various websites and sit back to expect hordes of visitors to your blog or landing page. You’ve to go out of your way to use content marketing to create buzz about your ebook.

 

This is where you’ve to consistently blow your trumpet to your target audience. Let them know that your book is available to download after payment or exchange of email address if you’re building an email list of subscribers.

 

Measure, Analyze and Improve

 

You’ve to measure and analyze your return on marketing campaign so that you can improve in your future efforts. Making use of data analytics as early as possible will be helpful in this regard. Google Analytics and Googe Search Console are free tools to use.

How to Use Blogging and Content Marketing to Increase Your Website Traffic

blogging and content marketing

If you’re aspiring to start a side hustle business or already have one, you can increase your website traffic, leads, prospects, referrals, sales and revenue by deploying and using blogging and content marketing strategies to achieve your goals. These two digital marketing tactics alone will positively impact on your bottom line by leaps and bounds.

 

As you may already know, the World Wide Web is powered by constant content and information about topics of interest to any target group of people at any point in time; be it videos, ebooks, audio, books, blog posts, podcasts, webinars, white papers, newsletters, and so on. So, you can tap into any or combination of these content formats and use it to create brand awareness and get clients consistently to your side hustle business for the long term.

 

In this blog post, I’ll walk you through the steps to successfully start a blog and make money and then use content marketing to propel and popularize your side hustle business in the web space.

 

Let’s get started and talk about blogging.

 

Blogging is all about building a blog website on the internet where you can regularly create and publish content around a topic you know enough of and be willing to share, teach and educate others about it. And to build a blog, there are tools and resources which you’ve to invest in and deploy. I’ll talk about this shortly.

 

The most important aspect of blogging is publishing content consistently. This is the area a lot of bloggers miss out and fail to succeed. As it were, a blog is like an online journal or diary where you can chronicle every content worth sharing with your target audience. To this end, it’s necessary for you to constantly interact with your blog readers by publishing topical articles on it so that you and your business will remain top of the mind.

 

What do you’ve to blog about?

 

It’s about what your target readers will be interested in reading and learning from you. In essence, you’re positioning yourself as a solution provider or problem solver before your followers and fans by answering their questions and/or solving their problems or pain points.

 

This is why before you get started, you’ve to conduct market research and keyword research to know the palpable content gaps, needs and opportunities which you’ll be able to serve in the marketplace before you create a blog.

 

For example, if you decide to run a personal finance blog where you’ll discuss, among other things, side hustle ideas, starting a business successfully, budgeting, investing, and building wealth, etc, you’ve to know where your potential audience are on the buyer’s journey so that you can write and publish specific content that will resonate with them. 

 

For you to create a blog on a self-hosted CMS (content management system) platform like WordPress.org, you’ve to register a domain name and buy web hosting. Any website hosting company which you decide to sign up with must support WordPress hosting to make it easy for you to set up your blog website seamlessly even if you’re a newbie or beginner.

 

I’ve been using HostGator web hosting to build websites and create blogs in different niche markets. They are quite affordable, reliable and they have excellent customer support in case you run into technical issues that need to be resolved by a professional sooner than later.

 

Click here to go to HostGator hosting official website and get web hosting for cheap

 

In addition, HostGator offers free domain name registration when you purchase website hosting from this link. Obviously, this is my affiliate link and if you use it to get web hosting, send me an email to request my premium blogging guide which will help you to start a blog and make money in a matter of weeks like a pro blogger.

 

The best part about blogging is that it’s interactive between you and your readers especially if you publish high quality content regularly. It’s blogging and content sharing that make the internet merry go round. Personally, blogging for money is my passion as long as I’m constantly delivering value to my target audience in every niche market I’m targeting.

 

Here are the basic steps to start a successful blog.

 

  • Choose a niche market to target
  • Research a niche topic to focus on
  • Conduct keyword research to find profitable search queries to write content about
  • Create a blog to get started
  • Optimize your blog for on-page SEO
  • Set up data analytics to measure website activities
  • Regularly publish content on your blog targeting profitable keywords
  • Monetize your blog to make money online
  • Promote your blog and build backlinks
  • Measure your web metrics and improve where necessary

 

In a nutshell, the above steps are the length and breadth of blogging, and anybody can do it. However, it takes time for your blog website to gain traction in your target niche market. You’ve to be exceptionally creative to stand out in the blogosphere in any niche today because of cutthroat competition. And you’ve to be patient too.

 

If you’re starting a blog to make money, you’ve to set your priorities right from the get-go. You’ve to optimize your blog for on-page SEO, target low competition but profitable long tail keyword phrases, regularly publish high quality content, promote your blog, build authority backlinks and connect with your prospects and leads anywhere they regularly congregate, build an email list of subscribers, and so on.

 

Blogging is a serious business and you’ve to treat it as such. There is a huge learning curve for you to navigate if you’re just getting started as a beginner. But you can be rest assured that it pays the bills ultimately if you can maintain a blog around a topic that people are eager to learn more from an expert like you.

 

A lot of successful bloggers have transformed their blogs which started with a humble beginning into mega businesses making millions of dollars yearly in revenue. They got speaking engagements, coaching and consulting briefs, joint ventures and partnership opportunities, book contracts, etc, just by starting a blog around their areas of expertise and experience and staying through.

 

You should know that your target audience will perceive you as an authority or thought leader on a subject matter over time if you take blogging as a business through regular content publication and updates.

 

The flexibility in blogging can make you go viral with a single blog post especially if you’re controversial or opinionated on a topic in a good sense of the word. This can generate a lot of comments from your readers, followers and fans and you’ll be able to interact with them and balance opinions on any subject matter at hand.

 

The most vital virtues you can hone as a blogger are charisma, uniqueness, expertise, having a listening ear and promptly answering questions you’re asked frequently. This can quickly turn your blog articles into user generated content that will create website activities and positive experience.

 

Blogging is an integral part of content marketing, and having an active blog in a niche market puts you light years ahead of other average bloggers. From your blog, you can build an email list of subscribers who will serve as a pool of ready buyers when you’ve a product or service to promote and sell to them.

 

Content Marketing

 

Content marketing is the bread and butter of internet marketing. Simply put, content marketing is the research, creation and distribution of content about a topic of interest to a target group of people by someone (blogger, marketer, webmaster, online business owner, writer, author, etc).

 

The goal of content marketing could be to engage readers, create brand awareness, generate leads and prospects, retain customers or clients, and so on. A good content marketer must have smattering of SEO, keyword research, list building and marketing automation.

 

Beyond this, you’ve to create content marketing strategy and a plan to execute it with a time frame in mind. You should be able to research the competition to discover content gaps which you’ve to fill and use it to get free targeted traffic from search engines like Google.

 

Knowing content marketing tools to use at every stage of the buyer’s journey is critical to your success as well. At the heart of marketing with content is story telling. Your major goal as a content marketer is to engage with your target audience and build trust and credibility so that it becomes easy for you to drive positive customer action.

 

Online shoppers hardly buy a product or service on the first day they are exposed to it. It takes about seven times or so for a product to be exposed to a prospect before he decides to open his wallet and pay for it. And a potential customer will only do business with a merchant or vendor who he knows, like and trust.  

 

In light of this, blogging and content marketing are the best and most viable strategies to get clients and customers to take the desired action. There is a lot of housekeeping details in planning and executing any content strategy.

 

You’ve to:

  • Know your audience
  • Research profitable keywords to target
  • Create a content plan
  • Write content to match every level of buyer persona
  • Publish content at designated channels to attract website visitors
  • Measure your metrics to evaluate areas that need improvements

 

Content Marketing with Personalization

 

A good content marketing campaign is when you integrate it with a list building software. This will help you to further follow up with blog readers who decide to join your mailing list and learn more about your business. 


Building a mailing list will give you the opportunity to personalize marketing messages through automation and gain customer’s attention. All in all, blogging and content marketing will remain the most profitable ways to improve your search engines rankings, nurture leads and drive targeted traffic from various sources to your blog website. And you can get started now!

 

How to Write an Ebook and Make Money from It Online -Part 2

how to write an ebook and make money

In part one of this 2-part series on how to write an ebook and make money, I discussed the basic steps to become a successful book writer and/or author on the internet. In today’s blog post, I’ll continue with the discussion on how to write your ebook and take it to the bank in a matter of days.

 

Step #9: Price Your Ebook

 

First, ebook pricing is a function of many factors which I’ll briefly look into. In pricing your ebook, you’ve to consider your expertise and credibility with your target audience, demography and purchasing power of your target readers, and niche responsiveness to similar books on sale, etc.

 

If you own a blog and you’ve been regularly publishing content on it while focusing on your ebook topic, you should have an inkling of the topic’s popularity and how to price an ebook based on the information available to you. I’ve had situations where my readers ask me to write an ebook on a particular topic instead of them frantically trying to glean pieces of information here and there on the internet.

 

In this case, I can quickly whip up a book in a day or two as a freebie around this topic and use it to start building an email list for an ebook launch somewhere down the road. From there, I’ll be able to use questionnaire to elicit an average price my list members would be willing to pay.

 

But you’ve to be flexible in your pricing by testing various price points and know what the optimal best price is. This is where your sales volume bumps because it’s affordable to a larger number of your target niche market.

 

Also, you can price your ebook based on industry or competitors’ pricing. For example, if you’re self-publishing on Amazon KDP, the most popular price ranges are between $0.99 and $9.99. You’ll earn higher royalties when you price your ebook between $4.99 and $9.99.

 

What is the most important is the perceived value of the book you’re selling. This can be measured by the unique information and angle you’re providing your solutions from or by the content in the ebook and/or complementary bonuses you’re adding to the main digital product on sale.

 

Step #10: Set Up Your Sales, Order, Thank You and Download Pages

 

At this level, you want to set up your sales, order, thank you and download pages so that buyers can pay with their credit card and be able to download a copy of your digital product. If you’re using self-hosted WordPress blog platform, there are e-commerce plugins you can install to complete this task effortlessly and seamlessly.

 

But if you’re using HTML landing page template to sell ebooks on your own website, you may have to set up things manually. To this end, you’ve to create a separate folder in the root directory of your web hosting servers to house your digital content when you upload the ebook for sale as well as the sales page, order page, thank you page and download page.

 

However, make sure you exclude this folder from being indexed by Google or other search engines in the robots.txt file.  

 

For you to do this successfully, you’ve to register a domain name and buy website hosting from a reliable web hosting company. Also, having a web host that supports WordPress hosting will enable you to set up things yourself without hiring any web designer or freelancer.

 

I’ll recommend HostGator web hosting for you if you don’t have a website hosting services yet. They are affordable and reliable with an excellent support service. Click this link to purchase web hosting from HostGator and get in touch with me for my premium blogging guide which will help you to start a blog and make money in a matter of weeks. It’s a blogging course you cannot afford to miss if you want to start a blog and make money blogging.   

 

Step #11: Promote Your Ebook

 

Ebook promotion is where the success or failure of selling your ebook really lies. Ebook marketing is something you’ve to do consistently using variety of digital marketing strategies. Some of the best ways to promote your ebook is through blogging, content marketing, social media marketing, list building, just to mention a few.

 

You’re not going to look salesy as you constantly engage with your target readers with high quality content. As a matter of fact, your goal is to systematically take your readers through the buyer’s journey and close the sale in the end. And whoever is satisfied with the purchase will even become your evangelist to others who may have a need for your ebook. 

 

If you’ve integrated deep on-page SEO (search engine optimization) in your blogging strategy and deliberately target low-competition long tail keywords, you should be able to rank on SERP (search engine results page) and get free targeted traffic consistently from search engines such as Google.com, Yahoo.com and Bing.com.

 

You can also use social media marketing to engage your prospects and leads by creating accounts with social media channels like LinkedIn.com, Facebook.com, Instagram.com, Pinterest.com, and X.com (formerly Twitter.com) which are the major platforms you should target. Social media marketing is a potent way to get targeted website visitors who are willing to act.

 

This is a very effective strategy if you’re able to set up an email marketing system on a specific landing page on your blog website to collect leads as you direct them from your social media accounts to your website.

 

Step #12: Set Up an Email Marketing Software, Affiliate Program or Joint Venture (JV)

 

For you not to feel overwhelmed at the beginning, it’s in your best interest to create an email marketing system using a reliable autoresponder software like GetResponse.com email marketing software.

 

It will enable you to start building an email list of subscribers from scratch as quickly as possible. Having a list of at least 100 subscribers who are highly targeted can go a long way to earn passive income online for you, month after month.

 

Statistics have it that email marketing is worth an average of $40 ROI (return on investment) for every dollar spent. This is to show you how important it is to build an email list of subscribers early enough for your ebook marketing success. If you don’t create a sales funnel to offer gift like free PDF ebook, video, email course, etc, you’ll continue to struggle to make money on the internet.

 

As soon as you start building an email list, the next task is to consistently nurture your leads by drip feeding your list members from your email marketing campaigns with unique, high-quality, shareable and linkable content.

 

Setting up an affiliate program is fast and easy if you go with affiliate programs networks like Clickbank.com, Impact.com, CJ.com, etc. However, the digital product you’re selling will determine the affiliate network you decide to sign up with. But I know that Clickbank.com is popular for digital products downloads such as electronic books and training videos.

 

As for joint ventures, you’ve to scout and research the internet to know JV partners you should make proposals to. However, having internet marketing clout and influence will make it easy for you to strike a deal. This is why building trust and credibility early enough on the World Wide Web are paramount to your success.  

 

Step #13: Track and Analyze Your Traffic Metrics

 

The good news about every online business startup is that you can track and measure data such as sources of website traffic, volume of website visitors, search queries used to find specific web pages on your site, and so on.

 

And with the free Google Analytics and Google Search Console, you’re good to go without spending a dime to track, measure and improve on your website activities including content marketing.

 

Step #14: Make Money Selling Ebooks

 

If you’ve properly set up your sales order page to receive payments, you can start promoting your ebook to your target market as soon as possible. The best way to do this is to follow the ordering process yourself and be sure there is no hitch or glitch in the payment system.

 

With PayPal payment system, you can easily test this out and refund yourself.

 

Step #15: Scale, Rinse and Repeat in Other Niches

 

Writing and selling ebooks online is straightforward after the first attempt. You don’t have to fret over it at all. As a beginning ebook author, I was able to hit the ground running then and I’m happy I got myself started without the bell and whistle of mega launches you hear about online.

If you want to make $1000 a month online with certainty, simply sit down and dedicate few hours per day to learn how to write an ebook and sell it online. You’ll be glad you did!

 

As you can see, that is all to ebook writing and making money online from your side hustles. I want to read your comments, ask me questions and tell me specific topics you want me to write about. I’ll be glad to do that for my community of like minds. To your success!

How to Write an Ebook and Make Money from It Online

how to write an ebook and make money

If you’re searching for side hustle business ideas with an element of passive income attached to it, I can tell you that learning how to write an ebook is the best way to get started. There are so many ways to make money online from writing an ebook and distributing it globally or locally as the case may be.

 

In this blog post, I’ll lay everything bare for you to hit the ground running if you’re determined to start writing ebooks for money. As a matter of fact, there are creative ways to make passive income online with your ebook writing skill. I’ve been writing and selling ebooks online for decades now and, at a time, I thought the rising popularity of video marketing will obscure electronic books on sale. Hey, I was damn wrong!

 

A lot of readers out there still prefer electronic books to videos for personal reasons plus the cost of data involved in downloading videos especially in most developing countries of the world. But what you’ve to take home from here is that ebook marketing and consumption is not fading away any time soon.

 

So, if you learn how to write an ebook and make money from it, you’ve learned one of the best digital skills of all times. I’ll break down the ebook writing process for you which you can take to the bank if you’re not lazy to write your first ebook for sale sooner rather than later.

 

As a first ebook author and going forward, there are so many benefits that will accrue to you if you can write an ebook to sell for profit, or give away for free online marketing, or to demonstrate your expertise or thought leadership on a subject matter or simply use it to build an email list of subscribers in your target niche market.

 

My tried and tested steps of writing an ebook successfully and taking it to the marketplace are:

 

  1. Choose a niche market or target audience to serve
  2. Research your target audience’s pain points that need urgent solutions
  3. Choose an overarching and in-demand topic to write about
  4. Create an ebook outline to guide you while writing
  5. Write the ebook
  6. Proofread and edit the ebook
  7. Format the ebook
  8. Write the sales letter to promote your ebook
  9. Price your ebook
  10. Set up sales page and download page and other essential web pages
  11. Promote your ebook
  12. Set up email marketing software, affiliate program or joint venture (JV)
  13. Track and analyze your traffic metrics
  14. Make money selling ebooks
  15. Scale, rinse and repeat in other niches

 

First, you can write an ebook and sell it online from your own website or simply go to any third-party websites such as Amazon KDP (Kindle Direct Publishing) where you can upload your ebook on the go and sell to an already existing market. There are benefits attached to any of the methods which you decide to make use of over the other.

 

But if you understand the process to a Tee, you can do both and be in more profits. If you ask me, creating and selling digital products is a game changer for any entrepreneur who wants to learn how to make passive income online, month in and month out.

 

Now, let’s get into the nitty-gritty of writing and selling ebooks online. Frankly speaking, ebook authoring is not rocket science; anybody can learn how to write an ebook and make money online as you’ll discover shortly.

 

Step #1: Choose a Niche Market or Target Audience to Serve

 

In writing an ebook, you cannot be everything to everybody. No! You want to be recognized as a specialist or expert on a subject matter and not a generalist. A generalist is like a rolling stone that gathers no moss. The only way your target audience will take you seriously in your ebook marketing campaigns is when you’re perceived as an expert in your specific field.

 

So, your starting point is to choose a niche market where you sincerely believe you know and have a lot of information you can teach and share with your potential readers. This is why niching down is very important for every successful online business owner.

 

For instance, if you know much about money matters and budgeting, you can write an ebook on personal finance and focus on that niche. You can even dig deeper if you think there is a unique angle or knowledge where you can have an edge and be able to stand out from the crowd.

 

There are many niches out there that you can choose from if you want to write your first ebook. From off the top of my head, I can talk about niches such as make money on the internet, parenting, relationship and marriage, green energy, business, investments, travelling and tour, self-help and personal development, weight loss and fitness, health and wellness, beauty and lifestyle, diet and exercise, career and professional development, just to name a few.

 

What you’ll be concerned about is to evaluate your interest vis-à-vis profitability of your target market. A good intersection is where your potential profits will be able to cover your expenses and then some to reward you for your time, energy and efforts invested in the ebook business without compromising quality.

 

Because you’ll be selling downloadable digital product, you’re almost guaranteed 95 to 98 percent profit for every ebook sold. The best part is that you’ll take more profit if you sell ebooks from your own website by setting up a simple payment gateway like PayPal.com to receive money from buyers.

 

Creating PayPal payment button is the easiest way to start selling ebooks on the internet.

 

However, choosing a niche market for your ebook writing business, you’ve to consider these criteria:

 

  • Have above average expert knowledge on the topic or you’re willing to learn and research.
  • Make sure there is enough demand for the topic that you want to write about.
  • Discover if your potential leads or prospects have disposable income to spend or willing to buy your digital product.
  • Create a mailing list, if possible, to test the waters and gauge the response or outcome of your target audience.
  • Start a blog in your target market, create content related to your intended ebook and follow the comments section to measure the interest of your readers.

 

Even if the demand for an ebook will not be profitable to you, creating a blog in that niche can help you to make money online through other blog monetization channels such as Google AdSense, sponsored posts, and so on.

 

Step #2: Research Your Target Audience’s Pain Points that Need Urgent Solutions

 

If you find a market to serve, the next step is to research their pain points that need urgent solutions. This is where market research is vital to understanding the solution your target audience will take a bite on, embrace and pay for.

 

I’m not talking about run-of-the-mill solutions which are basically generic and can be found for free online. No! You want to professionally present answers to burning questions, proffer specific solution to desperate problems or provide detailed information or guide on a subject or topic.

 

If you’ve been on the World Wide Web for any length of time, you’ll agree with me that most information marketing and digital products for sale are regurgitated pieces without adding any tangible value to people’s lives. Your goal is to be a problem solver or solution provider by unleashing quality information in the ebook to add value to people’s lives.

 

You cannot discover problems which people are facing by guess work. You’ve to hear from the horse’s mouth by asking and listening to them. And you can do this through niche forums membership, questions and answers sites, surveys, questionnaires, email list, blogging, making use of keyword research tools, and having conversations via social media channels.

 

You can really get creative with this. Make the efforts to find out where your target audience congregate or hang out and be part of them. Listen to their challenges, rantings and the solutions they have subscribed to in the past and didn’t work exactly as they expected. You may not re-invent the wheel per se but you can look out for content gaps to fill up and make money with your ebook.

 

Information marketing is big business and a huge industry. You’ve to find a unique angle to attack it from and make money online. Every day, people are frantically searching for information on the World Wide Web to achieve specific and desired results and you can be the gateway (for a fee of course) to make it happen!

 

It’s the problems which you’ve discovered from this step that will form the foundation of choosing an overarching topic to write about in the next step of this ebook writing course.

 

Step #3: Choose an Overarching and In-demand Topic to Write About

 

The topic you choose to write about should obviously have subtopics cluster that will address the problems of your target audience with your ebook solution. For example, if we look at personal finance again, you’ll have subtopics such as earning income, students’ debt, budgeting, savings, investing, and so on.

 

You can decide to create an ebook on how to start side hustles to pay off student loans in record time. As a matter of fact, I’m making serious preparations to start a personal finance blog to teach and help my readers on how to build wealth and prosper in this age of technology. It’s going to be a no-brainer blog on building wealth on a budget based on my experience, education and training as an accountant and entrepreneur.

 

If you create a blog and start building an email list of subscribers, it will be easy for you to send out questionnaires and conduct online surveys to elicit information from your followers about what they want to learn from you. You can sign up for my business newsletter and download my free ebook on how to start a blog and make money from this link.

 

As soon as you’ve a topic to make an ebook, you can use keyword research tools to double check the average monthly search volume of the major keyword in the niche. This is to further confirm if there is enough demand beyond your circle of followers or tribe.

 

You’ve to conduct your due diligence to evaluate and access the competition as well. Look out for other merchants, vendors and authors who are actively promoting similar products on the same topic. This will help you to discover if you’re missing out any relevant information which should be included in the electronic book.

 

At several instances, I do subscribe to email newsletters of these book promoters to learn about complementary bonuses that they are also adding to the ebook for sale. As an ebook author or writer, you must not leave any stone unturned if your goal is to sell high volume of your book in the foreseeable future.

 

Your primary target is to get positive book reviews at the beginning which you can wield as testimonials and social proof to sell more of it.

 

Step #4: Create an Ebook Outline to Guide You While Writing

 

Before now, I guess you’ve been taking down notes of every conceivable ebook idea or subtopic to incorporate in your writing project. Creating an ebook outline will guide you while writing your piece without missing out on essential points which will make the ebook worthwhile for your potential buyers.

 

I always take the time to create an ebook outline because it may eventually double as my table of contents. Also, while writing the sales letter, I’ll use the detailed outline to create bullet points of the benefits derivable from purchasing my ebook.

 

Some years back, I wrote an electronic book on how to write an ebook and make money. One of the subtopics I discussed was how to secure your ebook on your web hosting servers from unauthorized downloads so that you can sell more of it.

 

Although I retired the book after some years of selling it, I had a lot of sales because I made sure every information I wanted to write about and include in the ebook were in the outline. It made it easy for me to write a compelling sales letter that was all-encompassing and I did not have refunds.   

 

Every chapter will focus on an integral topic with subtopics associated with it. A good outline helps to organize and guide your thoughts while writing an ebook. However, some authors can prefer to use mind map tool to achieve the same goal as it’s visually appealing to follow through.

 

Step #5: Write the Ebook

 

Writing an ebook is where the bulk of the work is. If you’re lazy to the bone, you may not be able to complete your first ebook writing project in a year or so. But always bear it in mind that the relevance and quality of your book is paramount to your target audience.

 

The common saying that the taste of the pudding is in the eating comes to mind here. You want to sell an ebook on a topic where you’ll get rave reviews from customers who are satisfied with their purchases. This is why expertise on the subject matter is important as well as your internet research skills to find vital information to include in your work.

 

While creating your ebook outline is the planning stage, writing the ebook is the execution phase. In other words, your book outline is the skeleton, and the actual writing is the task to flesh up the skeleton and make it visible and tangible in the marketplace.

 

First, you’ve to create a deadline to finish writing your electronic book and make sure you follow through. Otherwise, you may continue to procrastinate endlessly without any result. As much as you can, don’t bother about editing and proofreading at this stage. Your ebook draft is not a finished product yet.

 

There will be a time to cross your t’s and dot your i’s. You can call this the “brain dump” stage.

 

Your main concern is to write all the ideas in your head on paper or computer which is the crux of the matter. So, re-organizing your thoughts for coherence and cohesion will come later.

 

You’ve to weave in stories, facts, figures, statistics, quotes and references where necessary to buttress your credibility and authenticity on every information you’re sharing. You should not forget that writing an ebook is the building stage while editing is the decorating phase. Your goal is to complete the writing work as soon as possible and start decorating and formatting it into the final package that will be ready for the market.

 

If you’re determined to take this as your main side hustle business, you’ll soon discover that learning and mastering how to write an ebook and make money is a piece of cake. It’s all about what you know or willing to research and be willing and able to pass on the information to your intended audience succinctly.

 

This is why your writing style, tone and lexicon of your ebook should resonate with your target audience. It helps to clear the fog! But you’ve to be conversational and friendly in your writing of course.

 

Step #6: Edit and Proofread the Ebook

 

At this point, you’ve done 70 percent of the writing work. This is the time to start putting finishing touches to your digital product package. How well you edit and proofread your ebook will determine the high perceived value people will attach to it.

 

Obviously, it’s expensive to hire a copyeditor but there are other ways to go around it. You can engage your close family and friends to do it for you. If you have an eye for details, you can edit and proofread the ebook yourself. The only thing is to leave it for 2 to 3 days after writing an ebook before you start editing it.

 

Allowing some days to elapse before editing and proofreading a book will give you a set of fresh eyes and mind to quickly spot grammatical errors, spelling mistakes, sentence structure, and so on.   

 

Step #7: Format the Ebook

 

At this level, you’ve an ebook to sell but you’ve to make it presentable and attractive. Formatting and designing your ebook start from the ebook title and cover image. If you don’t know how to make an ebook cover with free design tools like Canva, you can hire a freelancer to do it for you for a fee.

 

Aligning the chapters, pages and images of your ebook so that it will be good and easy to read is what matters. I started using OpenOffice.org writing software which is free open source and it has been awesome. I only invest few dollars to create an ecover to paste on the front page of the ebook and I’m done. I focus more on the meat (i.e. content) of the book that I want to write.

 

Step #8: Write the Sales Letter to Promote Your Ebook

 

Now that your ebook is ready to launch, what is the next step? You’ve to write a sales letter to promote your ebook. A sales or landing page is where the sales copy will be uploaded if you’re selling the ebook from your website.

 

Even if you’re not selling from your own website, it’s important you register a domain name and buy web hosting to start a blog targeting your niche. Blogging is one of the best digital marketing strategies you can deploy to promote your ebook, digital products and services on the internet.

 

Getting a domain name and website hosting is cheap and affordable. HostGator web hosting is highly reliable, and I’ll gladly recommend them for your needs. I use HostGator web hosting company to host majority of my blogs and websites. Click here to sign up with HostGator and check out the hosting plans that fits your budget and requirements.

 

The content of your sales letter includes several points which I’ll list here:

 

  • A compelling or catchy headline.
  • Sub headline reinforcing the benefit stated in the main headline.
  • Introduction of your ebook as solution to identified problems.
  • Statement of the problems which you’ve an answer or solution to.
  • Bullet points of the benefits of buying your ebook.
  • Call to action (CTA) directing your readers where to buy it i.e. the order page.
  • Testimonials and social proof, if any, to encourage visitors to open their wallets now.
  • Money back guarantee to remove fear and doubt from your leads and prospects.

 

You can look at your competitors’ sales letters to pick their brains. Your landing page can make or mar your sales funnel. So, you must spend time to write a good sales copy to sell your ebook. In my next blog post on how to write an ebook and make money, I’ll discuss the remaining steps to help you get started in earnest. 


How to Maximize Inbound Marketing Strategy to Generate More Sales and Revenue

 In today’s dynamic marketplace, selling products and services is becoming harder and harder by the day and this because of keen competition amongst industry players. Even if you’ve superior product or service on the shelf to sell, you still must step up your game to create brand awareness for it to fly. And as a budding online entrepreneur, this may be a Herculean task to accomplish.

 

However, there is a way to get around this and consistently generate leads for your business. Firstly, you’ve to come up with unique value proposition that is superior to your competitors. Secondly, you’ve to back up your unique value proposition with consistent but high-quality content that will wow your niche audience to your website or brand. This way you’ll be able to survive and thrive in your business or industry by having an opportunity to constantly interact with your target audience.

 

This is where having superior digital inbound marketing strategy in place is critical to your success if you’ve an online business of any type. But you don’t want to look too salesy to your potential leads or prospects in your marketing campaigns while expecting to record measurable results. And at the same time, you want to consistently generate more leads, sales and revenue to be able to sustain your internet business profitability in the foreseeable future. 

 

So, the best way to achieve this goal is through constant content and inbound marketing strategy which I’ll be discussing in this blog article. As you may already know, not many entrepreneurs have the deep pockets to invest in outbound marketing especially when they are just starting out.

 

To this end, if you’re searching for low-cost ways to drive free targeted traffic to your blog, creating top-quality content and distributing it on and off your website is the way to go.

 

What is Inbound Marketing?

 

Inbound marketing can best be described as the creation of content and distribution of same on various platforms to attract and convert leads to customers. For you to create brand awareness and generate leads for your business on a regular basis, you need to build trust and credibility with your target audience. You can successfully achieve this goal by demonstrating your expertise around your business topics before thinking of selling any product or service to your niche market.

 

In other words, your content marketing efforts is not intrusive or interruptive in any way, but you want your prospects to find your online business through useful and unique content that you regularly publish on your web property or third-party websites which will be of interest to them. From there, they can decide to learn more about you and what you are selling through CTA (call to action) or web links which you provide.

 

You can start your digital inbound marketing with a combination of strategies including blogging, SEO (search engine optimization), email marketing, content marketing and social media marketing. These are the major ways to pull in potential customers to your blog website without being pushful.

 

As an inbound marketer, you’ve to wear many hats at the same time except you’ve the big budget to outsource or hire freelancers especially in the areas of content creation and SEO. But if you’re working on a shoestring budget, you can still kickstart your inbound marketing successfully with smattering of SEO and content marketing.

 

Show Your Audience How Much You Care for Them

 

By consistently publishing content that solve the pain points and needs of your target market, the more you’re showing them how much you care. Selling is not about being pushy with your product or service but by conveying the benefits of using it through stellar content and handling any objections truthfully whenever they come up.

 

For you to maximize the benefits of inbound marketing, you’ve to understand the customer’s journey and create relevant articles or blog posts to satisfy each topic or subject matter at every stage of the customer’s journey.

 

Stages in the Inbound Marketing Strategy

 

Before anything else as a content creator, you’ve to research and understand your target audience needs as well as every stage they are currently at on the buyer’s journey. You may want to draw up buyer personas to have a visual understanding of what exactly to expect and what content to write about.

 

Meanwhile, buyer personas is a fictional representation of your ideal customers. Drawing it up will facilitate your efforts to create content that will address the problems and pain points of your intended audience.

 

For example, writing a blog post on digital marketing for beginners will have a beginner’s tone and style which will be quite different from if you were writing for veteran internet marketers on the same topic. In other words, your niche lingos and lexicon must be toned down for a beginner to grasp your message.

 

The stages in the inbound marketing methodology are attract, convert, close and delight. You must create content tailored to each of the above phases differently to guarantee best results.

 

Attract

 

Your first task in the inbound marketing cycle is to attract with remarkable content as many targeted visitors or strangers who will ultimately represent your leads and potential customers on your blog website. You should not forget that first impression matters and last long in any relationship.

 

To put it succinctly, your job is to put your best foot forward before your target audience by demonstrating your expertise and then using the medium to create awareness and build credibility for your brand. Creating content that is useful and helpful will do the magic.

 

Conducting keyword research to discover users search intent and targeting these search queries when creating blog content and complementing it with social media marketing will make the difference in your inbound marketing strategy.

 

Convert

 

When visitors come to your website to read up your blog posts or articles, you’ve only few seconds to wow or lose them. What this means is that creating top-quality content to answer the pain points and problems of your target readers is a given for you to turn them to leads or customers sooner or later.

 

However, you’ve to make sure that conversion tools such as subscription form, landing pages, compelling CTA (call to action) text, etc, are properly put in place. To add to this, you must create the right incentives or freebies to cajole your visitors to further do business with you by giving you their names or email addresses in exchange for the free give away.

 

Close

 

For you to seamlessly close a website visitor or stranger to become a lead or buyer in the customer journey, you’ve to do several things right from the get-go. Understanding TOFU, MOFU and BOFU at this level is very vital to your success.

 

The inbound marketing sales funnel requires specific content to attract, convert, close and delight prospects and customers or clients at every stage.

 

Delight

 

Turning a lead or prospect to a customer is just the beginning of a business relationship. There is more work you’ve to do to keep customers loyalty to your brand. This is why focusing on customer-centric information and communicating same on a timely basis is paramount to your profitability.

 

Statistics have it that it costs less to keep an existing customer than to acquire new one. This should compel you to create a desk for after-sales support. An active customer support will endear your clients to become brand promoters and advocates.    

 

If you ask me any day, the best and easiest way to acquire a customer is by word of mouth or referral because it doesn’t involve hard selling but by recommendation. Customers experience with your business brand will convince them whether to blow your trumpet in the marketplace or not.

 

Inbound Versus Outbound Marketing

 

As a matter of fact, inbound and outbound marketing are complementary in the digital marketing space. However, inbound marketing essentially uses high quality and constant content to attract the right website visitors who want to learn and know more about your business. You can see it as earned or organic marketing.

 

On the other hand, outbound marketing involves buying attention in sundry places with paid advertising such as PPC (pay per click), sponsored posts, direct mail, trade shows, etc. Most outbound marketing methods are obstructive although results can be automatic or instant.

 

Steps for a Successful Digital Inbound Marketing Campaigns

 

The following steps have been outlined to help you start a successful digital inbound marketing strategy in any niche or industry.

 

  • Identify your target audience.
  • Research keywords which your target audience use to search for information of their interest.
  • Itemize their pain points from the questions your target audience are asking and search intent.
  • Create and publish researched and remarkable content addressing problems and pain points on your blog or third-party websites.
  • Promote your blog and articles.
  • Use landing pages and opt-in boxes to get contact details of your leads so that you can continue to feed and nurture them. You cannot do this without quality freebie such as ebook, video, e-course, and so on.
  • Analyze and optimize for best results and upscaling.


In Conclusion


Setting smart and specific goals and creating quality content consistently for your blog publications and/or promotions are pivotal to your digital inbound marketing strategy success. You can achieve this by creating a plan and following through to a T. This involves a lot of groundwork and it’s doable. 

 



 

How to Start Digital Marketing for Beginners Guide

 

how to start digital marketing for beginners

 

As a beginner, learning digital marketing and mastering it is the best way to build and grow a profitable online business in the long term. Creating brand awareness and selling products and services both on the internet and offline is becoming more complex than ever before with constantly evolving digital technologies like artificial intelligence (AI).

 

So, if you’re searching for repeatable, sustainable and cheaper ways to promote your business online, sell your products or provide professional services of any kind to a target audience, you may have to study digital marketing inside out.

 

To get you started on this guide on how to start digital marketing for beginners, let’s look at the fundamentals or basics first of all.

 

What is Digital Marketing?

 

Simply put, digital marketing are ways and means of creating and distributing content on specific topics on the internet to a target audience in a niche market with the goal of creating brand awareness, selling products and services or demonstrating subject matter expertise (SME) using digital devices and technologies.

 

At this technological age, the world is your oyster if you learn digital marketing and use it to consistently advertise your internet business, blog website, freelance services, or sell your own digital products and services, and so on.

 

Types of Digital Marketing

 

There are several types of digital marketing you can tap into and effectively use it to convert prospects to raving customers in the buyer’s journey sooner or later. Digital marketing types include:

 

  • Content marketing
  • Blogging
  • Email marketing
  • Search engine optimization (SEO)
  • Pay per click (PPC) advertising
  • Social media marketing (SMM)
  • Video marketing
  • Guest posting
  • Mobile marketing
  • Etc

 

As a digital marketer, you need to understand that there is a lot you’ve to learn to become an expert in the industry but it’s doable. For instance, you’ve to get familiar with topics such as keyword research, SEO (search engine optimization), content marketing, blogging, email marketing, social media marketing, just to mention a few.

 

Knowing how to use these digital marketing tactics to wow prospects and convert them to clients or customers is at the heart of this subject. Today’s potential customer has many choices to make and there are sundry merchants who are readily available on the World Wide Web for your prospect to buy from.

 

So, for you to be top of mind to your target audience, you’ve to stand out from the crowd with high quality content about your brand, product or service. This is why you’ve to become SME (subject matter expert) in your industry to excel in the business of digital marketing.

 

The first step you’ve to take on how to start digital marketing for beginners is to create a blog you own and start publishing SEO articles that answer the questions of your readers or solve the problems and pain points of your potential customers.

 

Blogging is the best form of inbound marketing and for a reason. You can specifically target profitable long tail keywords in your blog posts, rank these pages on SERP (search engine results page) and start getting free targeted traffic from search engines like Google.com

 

Except you’ve deep pockets to hire a freelance writer, content writing skills is a requirement for a digital marketer’s success. Even with as low as 5c/word, you’ll pay about $50 for 1,000 word blog post and you can imagine the amount of money it will translate to if you consistently publish 3 to 5 articles per week.

 

The basic online tools you need to start a blog are reliable website hosting supports WordPress hosting and a registered domain name. HostGator.com is a cheap web hosting company you can sign up with and you’ll get free domain name from them as a first time customer.  

 

But if you become a digital marketing expert or specialist, I can guarantee that you’ll be able to secure jobs in this field on a full time basis or part time basis or work as a freelancer. There are free and paid digital marketing courses you can enroll with online including Google digital marketing courses.

 

Having a certification will boost your CV/resume and reputation when you start searching for digital marketing jobs. However, if I’ve to start digital marketing as a beginner again, the steps below are what I’ll follow.

 

  1. Learn how the search engine works and how it ranks target keywords.
  2. Learn keyword research steps and use this skill to uncover profitable long tail keyword phrases to target.
  3. Start a blog with self-hosted WordPress CMS (content management system) platform and publish content on it consistently.
  4. Learn how to socialize and network with like minds in my target niche or industry on social media platforms online.
  5. Learn email marketing automation and use this unique digital skill to build email list of subscribers at scale.
  6. Master the art and science of ranking profitable keywords in the SERP and building backlinks that look natural.
  7. Familiarize myself with how to track analytics, measure data and make improvements in order to get better ROI (return on investment).

 

There are free resources through simple Google search and YouTube videos to learn how to start digital marketing for beginners. Some years back when I wanted to start affiliate marketing business, I simply went to Google and type “affiliate marketing case study” with and without the quotes.

 

I was able to read a lot of blog posts, watched videos and subscribed to email newsletters on affiliate marketing business. Next, I created a blog where I was able to write blog posts regularly and monetized my content with affiliate links.

 

You can start a blog and make money blogging online as a digital marketer while learning the ropes. Having a blog will expose you to every aspect of digital marketing including but not limited to email marketing, search engine marketing, social media marketing, blogging, and what have you.  

 

As a beginner, what I suggest you can do is to:

  1. Choose a specific niche market to focus on e.g. credit cards in personal finance niche.
  2. Create a blog and do on-page SEO targeting various topics on this subject as categories.
  3. Write blog posts fully optimized for your target keywords and regularly publish content on your blog.
  4. Build traction by using different types of digital marketing to engage your prospects, leads and customers.
  5. Build backlinks to specific blog articles to rank them on SERP so as to get free targeted traffic from search engines especially Google.
  6. Monetize your blog with affiliate links, contextual adverts, etc so that you can earn as you learn.

 

The above steps are the key elements to digital marketing success. Obviously, you’re bound to make mistakes along the way of your online marketing. That’s okay! What is important is the knowledge and understanding you’ll gain as you learn how to start digital marketing for beginners.

 

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